FMCG

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Quickly Moving Consumer Merchandise (FMCG) in New Zealand: A Strategic Reference, 2006 The primary consultation for this report is professionals concerned with the best amounts of the strategic plotting approach and consultants who aid ...

As far as I can tell this is the strategy of every large FMCG company – (Fast moving consumer goods – think super market and convenience stores). Keep prices low. Never take a price rise. Sell to who we've always sold to. ...


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